Advertising on search engines using Google Adwords and Bing Ads (which appear on both the Bing and Yahoo networks) will put you at the top of the search results in the sponsored ads section and is known as PPC (short for Pay Per Click).

PPC Management Process

When creating or taking on an existing German PPC campaign, we complete the following process:

  • Research to understand your audience and choose appropriate keywords
  • Writing text ads and designing image ads
  • Ongoing campaign monitoring and management

Keyword and Audience Research

With a PPC campaign it's important to research keywords carefully and target only the keywords that are most relevant to your site, ideally sales orientated keywords.  It's often possible to find keywords that have a competitive cost per click and a good search volume by thinking out of the box and it's essential to keep the likely conversion at the forefront of your mind when selecting keywords.

For example, if you're an online store selling light bulbs ("Glühbirnen" in German) and someone just searches for "Glühbirnen", then they're likely to be at the early stage of the decision making process, however if they look for "Osram 9 watt", it indicates they've already chosen the kind of bulb they want to buy and aren't just looking for information.  By targeting these specific keywords, you'll generate a better return on investment.

Similarly with your audience, whether you're only looking to reach people in a certain city, the whole of Germany or internationally, we'll ensure that your PPC campaign is geotargeted to the correct area.